Paid Media Specialist
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The Opportunity
Description
Job Responsibilities:
- You will lead the coordination required of media partners, internal teams and cross agency teams to bring to life media plans, including organizing logistics, teams and materials required to bring timely completion to projects and workstreams.
- You will support the development and execution of the paid media plan with brand leads and Centers of Excellence leads (COE), ensuring alignment with brand positioning and messaging
- You will manage agency partners in media planning and buying responsibilities for portfolio of brands including ensuring appropriate planning, execution, tracking, optimization and analysis of all media activities while ensuring media buys are targeted efficiently and effectively
- You will work with COE to provide strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts
- You will liaise with brand teams to ensure media plans remain in lock step of portfolio needs and requirements
- You will work closely with CI&A (Consumer, Insights & Analytics) to provide needed data to establish, own and defend metrics necessary to track impact and success of awareness, business impact and acquisition initiatives
- You will work with brand account managers or brand point leads to ensure alignment on needs and execution plans are in place
- You will collaborate with COE, and Brand Leads on media plan development, execution and optimization
- You will communicate with external partners to ensure timely campaign launches
- You will ensure brand lead, agency partners and COE are aligned on assets needed and timing to execute media plan
- You will support the set-up, including testing methodologies, reporting requirements, and modelling requirements, to ensure appropriate implementation and execution of plan
- You will monitor "test-and-learn" approach to campaigns and emergent trends
- You will partner with external partners, to measure and report on media conversion tracking
- You will follow internal and external procedures in managing contracts
- You will support spends optimizations and ensure that resources are appropriately allocated and qualities of services are maintained while costs remain on track and according to budget
- You will participate/host media plan specific status and optimization weekly, bi-weekly, monthly, quarterly meetings when appropriate
Why should you apply to beaPaid Media Specialist?
- You'll have the chance to create compelling ad campaigns while also using analytics to optimize performance and measure success.
- By managing campaigns effectively, you help drive measurable results, making you a key player in the company's marketing strategy and overall success.
Our Client
Our client is a leading provider of comprehensive workforce and outsourcing solutions. With over 70 years of experience, they specialize in offering a wide range of services including consulting, staffing, recruitment, human resource management, vendor management, and outplacement.
Having established a global presence, our client has successfully catered to the needs of numerous Fortune 100 companies. They excel in providing staffing solutions for various sectors such as office services, call centers, light industrial, and electronic assembly.
Their commitment to delivering the highest quality workforce solutions is reflected in their strong reputation. They strive to offer the best opportunities to every candidate and ensure that organizations receive the most suitable workforce. This is achieved through their dedication to exceptional service, teamwork, and unwavering integrity.
Experience Required for Your Success
Job Requirements:
- A Bachelor’s degree or equivalent experience, MBA preferred
- Minimum of 5+ years paid media marketing experience required
- Multichannel paid marketing experience, responsible for comprehensive media plan management/oversight required. Prior pharma media experience preferred
- Digital media (display, olv, ctv & paid social media) planning and backend technical knowledge required.
- Evidence of passion and achievements in traditional, digital and emerging media space
- Planning, Execution and Follow-Up - effectively prioritizes and spends their time and the time of others on what is important. Develops accurate short and long term plans. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management. Must be solutions oriented
- The ability to work fast paced on cross functional teams across multiple workstreams/projects
- Strong analytical background required
What Do You Think?
Does your experience reflect what it takes to be successful in this role? Do the work and challenges get you excited about what's possible?
Apply Now
