Senior Marketing Manager

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The Opportunity

Description

We're looking for a Senior Marketing Manager, working in Staffing/Recruiting industry in Corporate Office, Louisville, Kentucky, United States.

• Building and maintaining marketing database.
• Developing and executing marketing and recruitment marketing plans and activities to support the company’s focus areas for growth and customer satisfaction.
• Creating and maintaining a successful brand and image that attracts customers and candidates.
• Reviewing current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
• Researching, identifying, and qualifying new leads from both new and existing clients.
• Ensuring that all proposals, sales slicks, presentations, and general marketing materials portray our brand, producing best-in-class, and competitive marketing material.
• Overseeing social media strategy and implementation.
• Managing relationships and activities for outside marketing vendors: Promo shop, printers, office signage.
• Planning and executing all digital marketing, including SEO/SEM, email, retargeting, and display advertising campaigns.
• Providing consultation and support for local branches.
• Implementing and leverages best tools to create, execute, and report on marketing campaigns.
• Developing thought leadership pieces.
• Building and maintaining marketing database.
• Managing and updating brand websites.